We're super excited to launch our new logo this week and want to give our customers and followers a little explanation as to why we've made the change.
When I started the brand 3 years ago, I had a vision of a company that would be colorful and vibrant, using vivid fabric with floral prints and butterflies that take the mind away - specifically, to Thailand. I wanted to share my beautiful surroundings and the brightness I experienced in this country with women everywhere.
From the beginning, Tropic Bliss has been a fair trade and ethically sourced company. That means we take a great deal of pride in the quality of our sewing and the happiness of our seamstresses. Beyond wanting to support women in a developing country where often they are overworked and underpaid, I believe that energy travels through everything that we do. And I truly believe that when you wear our clothes you can feel the positive spirit they were made in.
Since our launch in February of 2016, we have grown substantially. From a team of myself and 3 seamstresses to a team of 10 seamstresses in Chiang Mai, a dedicated assistant in the Philippines, and subcontractors in the US and other countries around the globe. I am truly amazed at what is possible now and encourage all of you who are passionate about a business idea to pursue it!
We've also gone from a brand that offers only summer palazzo pants to a wider collection of pants, tops, shorts and skirts.
That being said, we wanted a logo that would not only reflect the colorfulness of our clothing, but also the globalness of our brand and the direction we hope to take it. On behalf of our team, I would like to thank you for your continued support and enthusiasm that makes Tropic Bliss such a success.
Our New Logo